Dont Be Afraid of Sweet Wine!

I constantly have to convince people that there is a world of really good sweet wine out there. Moscato D' Asti and Riesling being the easiest two examples since a lot of people already drink sweet plonk it is easy to convert them to better examples. If you see a person buying still moscato (pretty much any magnum bottle) you can be confident that if you put a bottle of Moscato d'Asti in their hands that about half of the customers will never go back to the still.

Reisling is a little different, the low acid style that you see in a lot of premium priced rieslings is compelling to many customers and the high acid style from Germany and Alsace. I do have some success with the medium sweet german wines, but those have a lot more to do with explaining the providence of the wines to customers. The fact that excellent examples of famous german vineyards can be sourced for less than twenty dollars retail helps, when you can paint the picture of the steep vineyard behind the church on the edge of the mosel river it really helps sell the wine.

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